Brave work worth sharing

 

By David Ryan


 
 

This month, amongst the biggest prank the art world has ever seen from Banksy, here’s the round up of the bravest and best work that launched into the market.

 
 
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Marie Keating Foundation #TAKENOTICE

Now usually defacing a famous monument would cause a public outcry but when it’s done so subtly will anyone even notice it? That’s what the Marie Keating Foundation, an Irish cancer charity, banked on during breast cancer awareness month.

Molly Malone is one of Ireland’s most recognisable and Instagram-ed monuments. The buxom statue, also affectionately nicknamed ‘The Tart with the Cart’ by Dubliners, attracts thousands of tourists with a high percentage deciding to coppafeel of her breasts.

Realising that people seem to be more aware of Molly’s breasts than their own, the charity added a small, temporary, lump to the side of one of the breasts on the statue to raise awareness of the importance of self-checking through their #TAKENOTICE campaign. Unsurprisingly most people didn’t notice, which is the hard-hitting outcome of most self-examinations.

This clever, simple and brave idea tackled the issue head on, sparking a national debate on breast health and hopefully encouraging women to be more vigilant.


 
 
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Reese’s Candy Converter

Trick or Treating as a child was great. The actual experience of knocking your way around your neighbourhood was fun but actually just a means to a very sugar-coated end. The most important thing about Halloween was to get as many sweets as you possibly could, sorting out which you liked and trying to swap the others before gorging on them to the point of sickness.

Across the pond, Reese’s decided to save the children (& adults) of NYC from inferior and unwanted chocolate and sweets. Their ‘Candy Converter’ vending machine allowed unwanted sweets to be swapped for everyone’s favourite Reese’s peanut butter cups.

The machine, which is part of the ‘Not Sorry’ campaign, went live on 5th Avenue for 5 hours on Halloween. Crowds queued up to dispense rival candy including Mars, Skittles and Hershey to name a few, to get their hands on the 10,000 available cups.

This is a brilliantly brave ‘2 fingers up’ at the competition but if you have a great product you shouldn’t be afraid to shout about it. Fortune favours the brave and more brands should have this attitude rather than shying away.


 
 
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Greggs – Christmas window ambush

Picture the scene… You’ve spent 6 months developing the concept; you had set makers working tirelessly around the clock and finally it’s your big day. As thousands of people gather outside, Christmas music sounds out as the fake snow you’ve personally sourced falls from the sky. The 5pm unveiling arrives, the curtains drop to reveal the window display, the crowd gasp in appreciation, could it be anymore perfect… wait, what’s that?... A massive Greggs logo! WTF!

Well that’s exactly what happened to famous Fenwick’s Christmas window this week. In what is now a Geordie tradition for the last 47 years, the store on Northumberland Street revealed its magical display celebrating the 40th anniversary of The Snowman, but it was the store across the road that stole the show.

Greggs planned its ambush after seeing photos of previous years displays with their logo clearly visible but owing to the reflection it appeared back to front. So on Thursday night workmen descended to flip the sign round. Not only did this create intrigue as to why, but when the curtain dropped the Greggs logo took pride of place in the reflection of the window display and thousands of pictures shared through social channels. Brave idea, brilliantly executed!

 

Claire Scott