Brave work worth sharing
By David Ryan
This month, in what turns out to be somewhat of a ‘Sustainability Special’, here’s the round up of the bravest and best work in the market.
LEGO Plants From Plants
The world’s most loveable toy has just gone green! Not happy with global domination, LEGO continually innovates and evolves. And this could be the most forward thinking of them all.
The LEGO Group, who’s aiming to manufacture all core products and packaging using environmentally friendly materials by 2030, has launched their first range of sustainable blocks that feature new botanical elements. These “Plants from Plants” sets, which include trees, leaves and bushes, are made from a plastic produced using sustainably sourced sugarcane.
Now before you think you need to rush out and buy all new pieces, you’ll be pleased to know these are completely compatible with all existing LEGO so you can play with them straight away… Phew! These sets are available in gift with purchase boxes during August in selected countries, and will start appearing in LEGO boxes during this year.
This brilliant piece of innovation will hopefully inspire and persuade other toy manufacturers to follow suit but until then LEGO, yet again, lead the way.
Adidas’ Real Madrid Kit
The European Champions have just scored a screamer. While most teams would be sulking after losing their best player, Real Madrid and Adidas have unveiled a brilliant addition to their squad - their pink kit.
This new kit, unveiled by Marcelo, Gareth Bale, Karim Benzema in New York, may be their third strip but is definitely first in forward thinking.
Designed by Adidas in collaboration with Parley Ocean Plastic it is made from 100% reconstituted ocean waste and is now available in Adidas stores across the globe.
Even the colour has been thought through, with the hot pink colour of the strip a nod towards the various shades of coral that are under threat by the rise of sea pollution, particularly by non-biodegradable plastic.
This genius idea is already in production for other Adidas kits including Manchester United and Bayern Munich, and will hopefully raise awareness of the massive problem we all are facing with ocean plastic while also helping an emerging technique to become accessible to sport brands and global football teams.
Either way it’s unbelievable tekkers from Adidas.