This tickled us…
By Imogen Malone
Asda launched Tickled Pink in 1996 with the aim of raising money and awareness to help research breast cancer and care for those suffering from the disease. Over the past 22 years they have raised a massive £60 million and gathered the support of brands and celebrities with the likes of Amanda Holden, Frankie Bridge and Donna Air supporting the event.
Traditionally brands have changed their packaging to pink to support the cause, 2018 being no exception with the likes of Fairy, Flash, Palmolive, Gillette and Special K leading the way. However, this year two brands went over and above to steal the show and deliver something special.
Coca-Cola created an exclusive canvas tote bag in collaboration with Holly Willoughby, which was available as a gift with purchase with their glass bottle 4 packs. They supported the activity with a shopper promotion, offering consumers the chance to win a whopping £10,000 if they found the pink can in promotional packs of Tickled Pink branded Diet Coke.
Haribo not only changed their packaging but also the name of their pack and the shape of the product with the limited edition Jelly Women. A brilliant idea and the perfect reason to justify your 3pm sugar fix!