Brave work worth sharing
By David Ryan
This month, when the Christmas adverts hit our screens and ‘plug boy’ stole the show, here’s the round up of the bravest and best work that launched into the market.
Costa Coffee & Barclaycard ‘Clever Cup’
Nowadays it seems alien when someone actually asks you to type in your pin when making a convenience purchase. Like it or not, contactless technology has become increasingly prominent in our daily lives.
Now add to that our love of coffee and our ever-increasing hatred of single-use plastic and you have the ‘Clever Cup’. Costa Coffee has partnered with Barclaycard to launch the UK's first reusable coffee cup equipped with contactless payment technology.
Anything that cuts down on takeaway cups is good news but, from a brand perspective, this cup takes Costa out of the coffee shop and into the everyday. Powered by Barclaycard’s bPay tech, this cup comes with its own bank account, meaning it can be used anywhere for any transaction.
This ‘clever’, simple and brave idea puts Costa at the forefront of daily life.
Lidl has continued its tradition of ridiculing the competition with its latest series of out-of-home advertising. This time the targets are Waitrose and Marks & Spencer, in what looks like a case of sabotage.
The series, which is brilliantly executed, gives the impression that Lidl have defaced the ad to boast about their cheaper mince pies and Christmas puddings.
To make it even better, Lidl’s confrontational campaign has been situated in locations within close proximity to M&S and Waitrose stores across the UK, in the hope of deterring customers, and they will stay there until Christmas Eve.
Iceland – Rang-tan
Iceland, with a little help from Greenpeace, caused controversy this festive season by highlighting the dirty secret we’re all living with – palm oil.
Highlighting the plight of orangutans pulled at the nation’s heartstrings, as Iceland announced their self-inflicted ban of palm oil in their own brand products from 2019.
This campaign, which bucked the usual festive trend, has received over 30 million views online and catapulted the ‘Iceland’ name in conversations where it would have never been before.
Now they aren’t resting on their laurels either, add an animatronic orangutan PR stunt and the selling of cuddly orangutan toys in-store, it’s clear that Iceland mean business.
It will be interesting to see if they continue to step up in a brave new world that they have entered – maybe a total ban on selling any product that contains palm oil? Let’s watch this space.