Cracking campaigns

 

By Jennifer Urey


The April showers may have started early, but we didn’t let that dampen our Easter break. With the Easter holidays drawing to a close, I have pulled together a collection of the best Easter inspired campaigns, some new, some old, that I thought were ideas worth sharing.  

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Avocado Easter Egg
I wouldn’t be a 20-something if I didn’t have a slight obsession with avocados, but a chocolate avocado…it’s all I avo wanted (sorry). This year, Waitrose launched an avocado shaped Easter egg, with a dark chocolate shell, white chocolate middle (coloured green) and a cocoa dusted ‘stone’. The avo eggs have been so popular that Waitrose were scrambling to get more on the shelf before the Easter weekend.

Our love for avocados may be slightly out of control but Waitrose have smashed this one, with the avo egg becoming their most popular own brand egg in its 114-year history.

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If Carlsberg did Chocolate Bars
Easter doesn’t just have to be about chocolate…it can also be about beer. As part of their ‘If Carlsberg Did’ campaign in 2016, Carlsberg created a giant pop up chocolate ‘bar’ including bar stools, dartboards and branded pint glasses all made out of chocolate. For a brand that isn’t typically associated with Easter, Carlsberg definitely caught the eye with this. A very hoppy Easter for all.

Co-op Good Eggs
The ‘Good Eggs’ campaign, also in 2016, by Co-op is one that warmed my heart. They held a number of ‘eggsperiments’ (their words, not mine), where hidden cameras captured real life scenarios of strangers helping someone in need’; anyone who did help received an Easter egg as a reward.

Co-op didn’t hit headlines with this campaign but did see over 1,200 mentions on Twitter by encouraging people to celebrate the ‘Good Eggs’ in their lives using the hashtag #GoodEgg. Plus, how sweet was it when the elderly man helps him eat a sandwich?

Good deeds, however small, can have a huge impact on someone’s day, so I guess what I’m trying to say is whether it’s Easter or not, channel your inner Co-op and be a good egg.

 
Claire Scott